One of the most well-known AD Carries in the European League of Legends is Hans Sama, a player whose competitive record with G2 Esports and mechanical prowess have elevated him to a prominent position on the continent. Without seeming to put much effort into it, he and his girlfriend, Kitty, a streamer who goes by Kiittwy online, have become one of the more truly interesting couples in the esports world.
When asked who he would save in an emergency—Kitty or his G2 teammate Labrov—in a stream, Hans responded without seeming to hesitate: Labrov, because he needs to win Worlds first. This clip introduced many people outside their immediate community to the unique dynamic of the relationship. The delivery was utterly deadpan, the framing was humorous, and Kitty’s response made the whole thing. It went viral on esports Twitter and TikTok in the same way that videos that capture genuine humor instead of contrived humor do. As is often the case with instances involving their athletes that are both embarrassing and consistent with their brand, G2’s own social media accounts became involved.
Under the Kiittwy alias, Kitty manages her own entertainment business on YouTube and other streaming services. She has her own audience and her own creative output, therefore the relationship is one between two people who both know how to develop an online following. She is not a supporting character who sporadically appears in her partner’s content. The dynamic of what emerges in their joint content is altered by this shared context. They are two people who work in nearby locations and just so happen to be together; she is not being introduced to a new universe.
Together, they are reasonably active on social media without being overbearing. TikToks, the sporadic shared stream, and social media posts that acknowledge one another without making their relationship the main focus of everything they post. The most well-known esports partnerships struggle to strike this balance; those that focus too much on couple content often see diminishing benefits and sporadic criticism. It appears that Hans and Kitty have discovered a mode that suits them both and doesn’t wear out the audience.
The Worlds comment is worth thinking about for a little while, not because it was actually harsh (no one with any context saw it that way), but rather because it struck a chord with anyone who closely follows professional gaming. Every League of Legends player’s year is focused on the Worlds Championship, which is the culmination of the season. That goal is genuine and crucial for Hans, who has achieved impressive regional results with G2 but hasn’t won a Worlds crown. The joke was successful because it conveyed a ridiculous yet, in a particular humorous interpretation of how professional esports players think, totally reasonable priority: comrade above lover when Worlds are on the line.
This type of pair video is particularly popular in the esports community, in part because the players are young, easily accessible through broadcasting, and don’t keep the same controlled distance from their fans as traditional athletes. On Sundays, you may watch Hans play in the LEC; on Tuesdays, you can watch him on a stream with Kitty. Because the connection is in close proximity to the public, the moments—both the endearing ones and the ones that result in viral videos—feel more immediate than they typically do in celebrity relationships.
